Director of Sales

• Engage Enterprise prospects with potential to spend 1M of gross profit (aka “Pillar” accounts)
• Develop tactics to execute RedPeg’s net new business growth strategy, ensuring alignment with long-term business objectives.
• Drive necessary sales activity and manage vetted sales pipeline, ensuring measurable progress against corporate financial targets.
• Identify, cultivate, and secure strategic partnerships and business opportunities to expand the agency’s reach and revenue streams.
• Engage in extensive research and continuous outreach to build and grow relationships with potential “Pillar” clients.
• Drive high-impact sales and meet aggressive revenue targets.

• Develop innovative outreach strategies and nurture relationships with prospective clients and partners.
• Works cross-functionally to consult on proposals to improve win-rate based on deep understanding of the client needs and desires.
• Work with Marketing to enhance outreach campaigns that attract and engage potential clients.

• Track and analyze market trends, competitor activities, and customer behaviors to inform growth strategies, working with Strategy team.
• Develop and monitor key performance indicators (KPIs) to measure the success of growth initiatives and report progress to executive leadership.
• Ensure all growth activities align with RedPeg’s operational procedures and deliver consistent, high-quality client experiences.

• Proven experience (10+ years) in business development, sales, or marketing leadership roles, preferably within experiential marketing or a related industry.
• Demonstrated ability to drive revenue growth through innovative strategies and partnerships.

• Highly collaborative, with a proven ability to work across departments and align diverse teams toward common objectives.

• Analytical and creative thinker with a track record of solving complex challenges and identifying growth opportunities.
• Detail-oriented and capable of managing multiple priorities in a fast-paced, dynamic environment.
• Strong understanding of market trends, client needs, and competitive dynamics within the marketing landscape.
• Exceptional communication, negotiation, and relationship-building skills.
• Expertise in strategic planning, pipeline management, and data-driven decision-making.
• Proficiency in Keynote, Microsoft Office, and CRM tools.

• Voted as one of The Washington Post’s Top Workplaces, we are an independent full-service experiential marketing agency that connects brands to the consumers they need to reach through customized, personal engagement. Every day, we come together to create experiences that inspire extraordinary memories. With our main office in the Washington D.C metro area., we work with a roster of incredible brands including Marriott Bonvoy, Meta, Niantic, Nike, Virginia Lottery and Yuengling. We’re looking for highly personable, passionate, and innovative sales professionals to bring the true entrepreneur spirit, growth mindset, and independent thinking to our team!

• RedPeg is dedicated to fostering an inclusive workplace where employees of all backgrounds can contribute and thrive. The company's policies and culture prioritize diversity at all levels and ensure fair treatment based on merit and potential rather than protected classifications factors (such as age, race, gender, religion). This deliberate and intentional effort is highlighted and supported, with continual accountability placed on appropriate parties to ensure forward momentum by the RedPeg Employee Resource Groups (ERGs), specifically Equally (LGBTQI+ Community and Allies), Parents of RedPeg,  ROC (RedPegsters of Color), and WOR (Women of RedPeg). Our ERGs are the backbone of our culture at RedPeg. They help us educate, celebrate, and facilitate meaningful action throughout our organization and in our local communities.

Next Steps:

To apply for this position please respond to this posting with your cover letter, resume and salary requirements. Only qualified applicants will be contacted.

It is the policy of RedPeg to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, RedPeg will provide reasonable accommodations for qualified individuals with disabilities.